Purpose:
To revolutionise the quality of match day entertainment and produce high quality special events
Key Activities:
• Create and implement a plan to significantly raise minimum standards of match day entertainment at all clubs
• Ensure ‘standard’ match day experience includes elements such as music, fan information, refreshments, fan participation, VIP hospitality etc such that a QSL match becomes about more than just 90 minutes of football
• Collaborate with all clubs to achieve economies of scale, develop new match day entertainment initiatives and share learnings
• Constantly monitor the quality of the customer experience at each club and recommend improvements where required
• Ensure fan-facing staff engage with them in a friendly and professional way, increasing the possibility of their return
• Select and effectively manage all external suppliers
• Manage the budget
• Create a calendar of ‘special’ match day events when major effort is put into creating a memorable match event in order to reach out to non-fans, or occasional fans
• Work with external agencies to deliver high-quality events to the brief of the senior marketing team
• Work with the entire Commercial division to ensure maximum attendance at these events
• Work with the Head of Events & Hospitality to create a strategy to enhance the current QSL match hospitality with a more varied, higher-quality offer
• Initiate and maintain dialogue with known restaurants, hotels and outside catering firms to create one-off or recurring hospitality offers that will attract far higher numbers to enjoy QSL hospitality
• Liaise with the Commercial division to conclude on the matches at which the enhanced hospitality should be available, and to ensure maximum numbers attend
Job Details
Date Posted: | 2013-03-03 |
Job Location: | Doha, Qatar |
Job Role: | Support Services |
Company Industry: | Sports and Recreation; Government Sector |
Preferred Candidate
Career Level: | Mid Career |
Degree: | Bachelor's degree / higher diploma |
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